The development of the social network and video hosting YouTube is undeniable. There are more and more channels and the quantity of people who are monetizing them, is also groing. Let's understand, why at the moment YouTube is not a luxury, a fad, or a toy, but one of the most promising areas for those who are engaged in business.
What is YouTube in the bottom line?
This is the coolest sales funnel. Why is that?
This social network belongs to the well-known company Google, and everyone knows that this company has developed the most advanced algorithm on our planet (artificial intelligence) and it is the "heart" of the social network YouTube.
The goal of this algorithm is to keep the viewer on the site YouTube.com as long as possible. By analyzing the user's interests, behavior, and tastes, the algorithm identifies the needs of each individual user as accurately as possible and offers them the videos that they will definitely be "go to".
Taking this factor into account, it becomes obvious that with proper video optimization (in addition to the text description under the video, the algorithm also analyzes the video and audio sequence of videos), we help the algorithm find our videos and give them to those who like them. Those who will later subscribe to the channel.
But that's just the tip of the iceberg. Targeted advertising is still the main tool for finding target audience members. The YouTube advertising cabinet has an unprecedented number of fine-tuning settings, which allows professional targetologists, who have studied everything up and down, to identify the right target audience and reduce the cost of viewing to 30-50 pennies per unit (also, there are very few real professionals who show results on the market).
Just imagine: we have the most advanced algorithm on Earth for finding a target audience, the coolest advertising cabinet, and a platform where you can upload video materials in 4K format at least every day! That's why YouTube is the best and most effective sales funnel.
It seems that everything is so simple, but why do you need to contact professionals?
The fact is the days when you can film yourself in the garage on your mobile phone and have millions of views are over. Competition has grown, as has the quality of content. YouTube has formed bloggers and channels, which now have a whole team of specialists working on them. In addition, YouTube has added TV channels (for example, Label com - this is the same TNT), which do not have problems with budgets.
Without a well-formed strategy, packaging, optimization (all for the same algorithm), knowledge of the rules and laws of YouTube, and most importantly, high-quality and interesting content in this social network, it is almost impossible to achieve results. Therefore, only by working with professionals, you are able to have a successful channel that will bring good profits and serve as a sales funnel for any business.
In other words, having a YouTube channel means having a high-yield investment that pays off not immediately, but with the right strategy, faster than many other investment tools. Most important thing is - YouTube will not disappear anywhere, its value will only grow from year to year, as well as income from it.
At Skills, we say to all our clients: "Consider YouTube as a 21st-century investment".