Strategy, tactics, and scenario
Before you can shoot or advertise something, you need to plan everything well and answer questions:
Strategy is a kind of foundation on which all further actions are built. If the strategy is formulated, then the question never arises: "What will our next release on YouTube be about?" or "How to come up with a script for advertising, where to get inspiration and ideas?". A strategy is a plan, a route, a map that allows you not to go into creative "wilds" and not to forget what message and what idea we want to convey to the consumer using different communication methods.
Where there is a strategy, there should also be tactics. In Skills, each client can get a set of tactical tips and recommendations, because the world is constantly changing. What is the difference between strategy and tactics? Strategy is developed for the long term, and tactics are decisions that are made quickly. Simple example: we equipped a ship to cross the ocean. Strategy is a plan for the duration of the entire route, and tactics will be decisions that need to be made if a hurricane suddenly rises, or we meet a pirate ship, and so on. The best example of dramatic changes and the need for strategy and tactics is the 2020 pandemic.
As for scenarios, this is not a set of letters and words, but a story that is correctly constructed and verified to the smallest detail, in which viewers see how characters open up and grow, how they overcome obstacles and achieve success with the help of our clients ' brand. An artistic script allows you to broadcast the brand's ideology and positioning without clichéd and clumsy techniques, turning even a minute-long video into a real movie.
At Skills, we work on strategy and scenarios like a jeweler working on cutting a diamond: meticulously and without compromise.
- Who are you and why exactly are you doing this?
- Who are you talking to and what do you want to convey?
- How do you differ from your competitors?
- What is your brand ideology and what benefits can it bring to consumers?
- Why are you doing this?
Strategy is a kind of foundation on which all further actions are built. If the strategy is formulated, then the question never arises: "What will our next release on YouTube be about?" or "How to come up with a script for advertising, where to get inspiration and ideas?". A strategy is a plan, a route, a map that allows you not to go into creative "wilds" and not to forget what message and what idea we want to convey to the consumer using different communication methods.
Where there is a strategy, there should also be tactics. In Skills, each client can get a set of tactical tips and recommendations, because the world is constantly changing. What is the difference between strategy and tactics? Strategy is developed for the long term, and tactics are decisions that are made quickly. Simple example: we equipped a ship to cross the ocean. Strategy is a plan for the duration of the entire route, and tactics will be decisions that need to be made if a hurricane suddenly rises, or we meet a pirate ship, and so on. The best example of dramatic changes and the need for strategy and tactics is the 2020 pandemic.
As for scenarios, this is not a set of letters and words, but a story that is correctly constructed and verified to the smallest detail, in which viewers see how characters open up and grow, how they overcome obstacles and achieve success with the help of our clients ' brand. An artistic script allows you to broadcast the brand's ideology and positioning without clichéd and clumsy techniques, turning even a minute-long video into a real movie.
At Skills, we work on strategy and scenarios like a jeweler working on cutting a diamond: meticulously and without compromise.
Ссылка на статью скопирована
street Korovinskoe shosse, 10, floor 1
Moscow, Russia
Moscow, Russia
© 2017-2025 BY SKILLS PRODUCTION
IE Kochubei Tatiana Mikhailovna INN 164509145303 PSRN 317169000117190
