Social media promotion and advertising
Creating high-quality content is half the success of any project. The second and equally important part is proper advertising and promotion.
In the age of information, each of us receives tons of information from the screens of mobile phones and laptops every day, and we have learned to separate the useful information from useless information in a matter of seconds.
In such circumstances, content promotion is a real battle for consumer attention. This battle has its own winning formula:
· A well-chosen audience that is looking for and waiting for your offer;
· Clear benefits and ways to solve the problem for the target audience;
· Continuous analysis and adjustment of the promotion strategy;
· Well-formulated positioning that sets you apart from your competitors;
· A well-established sales funnel. Even if the goal is not to sell, but simply to increase the brand's popularity, the consumer still goes through the sales funnel before, for example, subscribing to your channel or social network account.
· Identify the most effective traffic sources.
Of course, each of these items has a large number of sub-items, but even this is enough to show the volume that such a term as "promotion" carries.
The most effective way to build promotion is not in one social network, but in several at once, by creating an eco-system (you can read more about this in the article "Maintaining social networks and creating a brand eco-system"). Each social network has its own laws and rules for setting up advertising, so the cost of services for promotion, for example, in YouTube and Instagram, is different. The cost is also affected by the level of specific specialists who conduct an advertising campaign.
As for advertising budgets, we have a recommendation policy, that is, we only give expert advice and forecast with what budget what results our client will be able to get from. Customers choose the size of their advertising budget, which is equal to the speed with which they want their project to develop.
Promotion and advertising, unlike creating videos, concepts, strategies, and 3D graphics, have clear performance and success indicators. It is enough to conduct an analysis and the numbers themselves will speak for themselves. There can be no taste issues or creative differences. If the promotion and advertising are effective, then analytics will display it. That is why at Skills we regularly create a summary table for our clients with specific indicators of the growth and development of the project being promoted.
Experiments are another important element that distinguishes our approach to work. Without controlled and well-planned experiments, it is impossible to "blow up" the market.
Given that Internet marketing is changing at a tremendous rate, experiments allow our clients to always surprise their consumers and subscribers, the consequence of this surprise is the success of all projects and profit growth.
In the age of information, each of us receives tons of information from the screens of mobile phones and laptops every day, and we have learned to separate the useful information from useless information in a matter of seconds.
In such circumstances, content promotion is a real battle for consumer attention. This battle has its own winning formula:
· A well-chosen audience that is looking for and waiting for your offer;
· Clear benefits and ways to solve the problem for the target audience;
· Continuous analysis and adjustment of the promotion strategy;
· Well-formulated positioning that sets you apart from your competitors;
· A well-established sales funnel. Even if the goal is not to sell, but simply to increase the brand's popularity, the consumer still goes through the sales funnel before, for example, subscribing to your channel or social network account.
· Identify the most effective traffic sources.
Of course, each of these items has a large number of sub-items, but even this is enough to show the volume that such a term as "promotion" carries.
The most effective way to build promotion is not in one social network, but in several at once, by creating an eco-system (you can read more about this in the article "Maintaining social networks and creating a brand eco-system"). Each social network has its own laws and rules for setting up advertising, so the cost of services for promotion, for example, in YouTube and Instagram, is different. The cost is also affected by the level of specific specialists who conduct an advertising campaign.
As for advertising budgets, we have a recommendation policy, that is, we only give expert advice and forecast with what budget what results our client will be able to get from. Customers choose the size of their advertising budget, which is equal to the speed with which they want their project to develop.
Promotion and advertising, unlike creating videos, concepts, strategies, and 3D graphics, have clear performance and success indicators. It is enough to conduct an analysis and the numbers themselves will speak for themselves. There can be no taste issues or creative differences. If the promotion and advertising are effective, then analytics will display it. That is why at Skills we regularly create a summary table for our clients with specific indicators of the growth and development of the project being promoted.
Experiments are another important element that distinguishes our approach to work. Without controlled and well-planned experiments, it is impossible to "blow up" the market.
Given that Internet marketing is changing at a tremendous rate, experiments allow our clients to always surprise their consumers and subscribers, the consequence of this surprise is the success of all projects and profit growth.
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