3D Graphics development
Technology is developing at a breakneck pace. This applies to marketing and in particular video, as one of the main marketing tools.
All leading companies have long understood that it is necessary to create a so-called WOW effect for the consumer with their advertising and image products. If they don't, their competitors will. That is why now more and more videos with 3D graphics are appearing on the video advertising market.
At the moment, few companies in our country working in the field of digital and video production can boast specialists who have the skills to develop high-quality 3D graphics. Creating graphic elements is a task that requires, in addition to the qualification of a specialist, also certain software and resource capacities for displaying / rendering material. For example, 3D graphics for Fyodor Bondorchuk's film "Attraction" were displayed for 300 days (the movie where aliens attacked Moscow. The graphics were created by a Russian company) Can you imagine? Almost a whole year. This is taking into account that the budgets allocated for production were rather large.At the same time, it is worth explaining that the graphics can be different, starting with the simplest and cheapest 2D (two-dimensional animation) ending with hyper-realistic 3D graphics, where the environment and physics are completely recreated on the computer (wind, sun glare, etc.). Different levels of graphics (detail) allow clients to solve their problems in different ways and with different budget figures. There is a misconception that only those who shoot Hollywood blockbusters can afford 3D. That's not so. There is also inexpensive, but very effective graphics for the viewer.
The possibilities of 3D graphics, if not unlimited, then definitely go beyond the capabilities of ordinary video shooting. You can draw anything with graphics, for example:
The company's task is to show what chemical elements their cosmetic serum consists of. Without graphics, it is impossible to "fly" the camera into the serum and see something, but you can draw the "world" inside this serum with graphics.
It is also impossible to get inside any technically complex part, counter, or device without graphics.
Companies often save their budget by creating an object or an entire environment in 3D graphics. How is it?
Sometimes shooting is more expensive than graphics. For example, the task is to show a 5-second frame from an exotic island where a helicopter arrives on the shore. The cost of visiting this island and renting a helicopter can be much more expensive than recreating this image using 3D graphics.
The presence of 3D graphics in the video highlights the company's status in the market, its cutting-edge view of content, and its ability to stay on- trend.
At Skills, we have assembled a team of professionals who are able to develop 3D graphics of absolutely any complexity for videos of various orientations: advertising, image, YouTube releases, advertising integration, training materials, and so on.
All leading companies have long understood that it is necessary to create a so-called WOW effect for the consumer with their advertising and image products. If they don't, their competitors will. That is why now more and more videos with 3D graphics are appearing on the video advertising market.
At the moment, few companies in our country working in the field of digital and video production can boast specialists who have the skills to develop high-quality 3D graphics. Creating graphic elements is a task that requires, in addition to the qualification of a specialist, also certain software and resource capacities for displaying / rendering material. For example, 3D graphics for Fyodor Bondorchuk's film "Attraction" were displayed for 300 days (the movie where aliens attacked Moscow. The graphics were created by a Russian company) Can you imagine? Almost a whole year. This is taking into account that the budgets allocated for production were rather large.At the same time, it is worth explaining that the graphics can be different, starting with the simplest and cheapest 2D (two-dimensional animation) ending with hyper-realistic 3D graphics, where the environment and physics are completely recreated on the computer (wind, sun glare, etc.). Different levels of graphics (detail) allow clients to solve their problems in different ways and with different budget figures. There is a misconception that only those who shoot Hollywood blockbusters can afford 3D. That's not so. There is also inexpensive, but very effective graphics for the viewer.
The possibilities of 3D graphics, if not unlimited, then definitely go beyond the capabilities of ordinary video shooting. You can draw anything with graphics, for example:
The company's task is to show what chemical elements their cosmetic serum consists of. Without graphics, it is impossible to "fly" the camera into the serum and see something, but you can draw the "world" inside this serum with graphics.
It is also impossible to get inside any technically complex part, counter, or device without graphics.
Companies often save their budget by creating an object or an entire environment in 3D graphics. How is it?
Sometimes shooting is more expensive than graphics. For example, the task is to show a 5-second frame from an exotic island where a helicopter arrives on the shore. The cost of visiting this island and renting a helicopter can be much more expensive than recreating this image using 3D graphics.
The presence of 3D graphics in the video highlights the company's status in the market, its cutting-edge view of content, and its ability to stay on- trend.
At Skills, we have assembled a team of professionals who are able to develop 3D graphics of absolutely any complexity for videos of various orientations: advertising, image, YouTube releases, advertising integration, training materials, and so on.
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